Nick Builds — Questionnaire · Let's build your site.

Quick note before you start:

This isn't a test. If a question feels wrong for your business, skip it. If you want to write a paragraph instead of one sentence, write a paragraph. I'd rather have half the questions answered honestly than all of them answered out of obligation.

The questions with a ★ are the ones I actually get the most out of — prospects are often surprised I ask them. Don't skip those if you can help it.

— NickIndependent · Based in the US · (281) 743-3822

01 · You & your business

Tell me who you actually are.

The stuff that makes your shop specific, not generic.

01What's your business, and how long have you been doing it?

Name, what you do, how many years. One or two sentences.

02In one sentence, how do you explain what you do to a stranger at a barbecue?

Your actual words. This often becomes the hero headline.

03Who's your ideal customer — and what are they panicking about when they Google you?

Panicking beats "looking for." Someone Googling "plumber near me" at 11pm is a different animal than "plumber reviews" at 2pm. Both are real; the site should know the difference.

04Who are your two biggest local competitors, and what do you do better?

Drops names. Two minimum. "Better" matters — I'll audit theirs and position you against them.

02 · Vibe & aesthetic

How should it feel?

The harder section — and the most important one. Push through it.

06Show me 2 websites you love — and tell me what you like about each.

"What you like" is the key part. Paste 2 links and say what specifically — the colors, the copy, the layout, how it feels on your phone. Anything.

07Show me 1 website that makes you cringe, and why.

Negative references are more honest than positive ones. If it's a direct competitor, even better.

08Any colors you already use — or refuse to use?

Your truck wraps, signs, uniforms, logo — what's locked in? What have you always hated?

09If your business were a vehicle, what would it be?

F-250, Lexus, vintage Bronco, Prius, big rig, moped? This is how I'll pick the aesthetic in 10 seconds.

03 · Goals & pain points

What's this for?

If the site works, what changes in your business?

10What does this website need to do for your business in the next 12 months?

Be honest. More calls? Better-quality leads? Stop losing jobs to the cheap guy? Look legit to insurance or the bank?

11If you got 10 more leads a month from this site, what's that worth to you?

Rough math is fine. Lifetime value of a customer × average close rate × 10. Or even just "a good month of leads is worth $X." This question tells me how hard to push conversion features.

12What do customers ask you on the phone that the site should answer first?

The questions you repeat all day. These become the headers on your site.

13What's frustrated you about your current website (or not having one)?

The sore spots. Old designer ghosted you, can't update it yourself, it doesn't show up on Google, etc.

04 · Content & assets

What do you have?

Real photos and reviews always beat stock. Let's see what we're working with.

14Do you have a logo?

If yes, email it to me after this form — any format is fine (PNG, SVG, even a JPG of your sign). If not, I can make one or work around it.

Yes — I'll email it Sort of — it's old / a sign photo No logo

15Photos: do you have good ones of your crew, trucks, or work? Or are we working with none?

Permission to say "none" here. Phone photos beat stock every time, but if it's nothing, I'll use carefully-picked stock and suggest a photo day later.

16Reviews: paste your 3-5 best ones, or just link your Google profile.

This is what actually closes customers on your site. Specific names + places are gold.

17Services list — bread and butter, specialty, high-ticket.

In the order customers ACTUALLY ask for them. Not the order on your business card.

05 · Must-haves & must-not-haves

Scope before we start.

Define what's in and what's absolutely out, so nothing's a surprise at launch.

19What do you NOT want?

Sometimes the most useful answer. Past traumas welcome.

20Anyone else get a vote — spouse, business partner, the kid who "knows computers"?

Identify stakeholders now. Prevents the reveal-day ambush where someone I haven't met says "change everything."

21Social + review platforms to link:

Google Business, Facebook, Yelp, Nextdoor, BBB, Angi, Instagram, trade association — whichever you have.

06 · Logistics

The when and where.

Last stretch. Practical details so I can actually start building.

22Do you own a domain yet?

If yes, which one? If you're not sure, answer honestly — "not sure" is the most common answer.

Yes — I know the URL Yes — someone else set it up, not sure where No — help me pick one

23Business email on your domain, or still on Gmail / AOL / Hotmail?

tom@yourbusiness.com looks more legit than yourbusiness.xyz@hotmail.com. We can fix either.

Custom domain email (e.g. tom@yourbusiness.com) Gmail AOL / Hotmail / Yahoo Outlook

24When do you want this live?

Seasonal trades live and die by timing. If you need it before spring / summer / a specific event, tell me.

ASAP Before a season / event (tell me) No rush — whenever it's ready

25Best way and time to reach you — and a number that actually rings through.

Small business owners are on job sites. "Call after 5" or "text only" is worth knowing before I call at 10am and hit voicemail.

Questions marked with a ★ are the novel ones I get the most out of. Prospects are often surprised I ask them — which is exactly why I do.

Done? Send it over.

Email your answers to nickbuilds.ink@outlook.com — or text screenshots to (281) 743-3822. I'll start your first draft within 24 hours of getting them.

No data is collected on this page. You email or text me directly.